Over a quarter (27%) of Millennial men are hoping to start their own business. This is testament to how a challenging jobs market is pushing younger generations to be more creative and flexible with their careers say MINTEL
The interesting feature from research also shows almost 1 millenial in 3 born outside the UK would like to be in business for themselves.
It once again points to a new set of demographics in regards to franchise marketing in the future.
It would be almost unheard of for a franchise seeker a decade ago to be aged between 18 and 37.
Times are changing! The grey haired franchise developer could run some adverts, scare a baby boomer into buying a job and hey presto it was a walk in the park.
The baby boomer gravy train is changing and frankly if you learn the wants & needs of a goal setting millennial from outside the UK you will have a bigger market
Millennials, whom we define as those ages 18-34 in 2015, now number 75.4 million, surpassing the 74.9 million Baby Boomers (ages 51-69). And Generation X (ages 35-50 in 2015) is projected to pass the Boomers in population by 2028.