Every day, in every country around the world, there are franchise seekers looking for franchise business opportunities ideally supplied by UK franchisors’ products and services.
The demand is out there, you could be, Airstream Consultants (UK) Limited is set up so you can find the right master franchisee/franchisee and offer your team as much or as little support as they require.
Here you will find exclusive international trade news, support and inspiration from franchise businesses thriving on the global stage. Franchisor World is the blog for TopFranchise.net and Airstream Consultants (UK) Limited.
It’s still early days, but already the campaign to take the best of British franchising overseas is cutting through and changing UK Franchisors behaviour for the first time.
Trading overseas is vital for ensuring the long term health of the UK economy. As such, HM Government has committed to support 100,000 additional UK businesses to sell their goods or services overseas by 2020.
In May 2016, we made a strategic decision to help mobilise the franchise business community to support these companies by finding great partners and combining together in launching Franchise Great Britain into new territories
The bull’s-eye target for this campaign was the group of Great British franchisors who were not open to the idea of exporting. Not because they didn’t believe it would be good for their business, but because they didn’t believe there was any overseas demand for what they offered.
At Airstream Consultants/TopFranchise.net we set out to turn this perception into reality and show franchisors see demand is out there.
Looking at US based franchisors you can see some great and more off the wall ideas doing very well in the UK/EU/Asia and Middle East.
We believe that British Franchisors are sitting on very valuable brands and these can be connected them to master franchisors matched for their business and we are here to inspire British Franchisors to take action.
Firstly, we attended every UKTI workshop, we developed TopFranchise.net with help from franchise guru Les Armitage and set up an online hub that housed live franchise opportunities from around the globe.
Second, we set up a broker network in strategic locations around the world. a franchise operations and training support system was setup to allow fast growth with the needful support to drive business but without the usual eye-wateringly high costs usually associated with overseas expansion.
The prospect of franchising in overseas (new) markets can often feel daunting. There are many things to consider, such as how you will identify the potential franchisee or master franchise buyer for your product or service in the target market.
Which market first?
The overseas end user buyers and customers your franchisee encounter are not necessarily going to respond like those in the UK and how can we react as they vary in each country.
Even the legal aspects of franchising legislation comes up as companies often are unsure of the laws around franchising in new countries. And what about cultural business etiquette and those unwritten norms and taboos— How do you position your brand?
Our role is to help companies address these challenges. Our International Franchise Advisors all have industry, sector or market experience in exporting your franchise.
Some have been in your position running an international franchise business or launched overseas market leaders on new continents.
By embarking on your franchise export journey, I would expect your company will quadruple in size, as your brand aims to continue expanding to new countries and this globalisation makes the domestic team feel they are apart of something great
To find out how we can help your franchise business expand overseas, please contact firstname.lastname@example.org or call 01886 880088