The temptation to race around from airport to airport as scattered enquiries come in for your successful franchise is so tempting and frankly you will probably need to do it in order to believe out findings.
As global business consultants we suggest you find a consultant to work with you and your task is finding a consultant who understands the key principles of successfully marketing and selling your franchise.
Usually you have an exploratory meeting decide on overseas you will target, then you have a non-binding letter of intent and then this indicates you are serious enough for your consultant to be comfortable on the research required for the production of a sales and marketing plan for entering your new frontiers.
Planning a marketing strategy and budget dictates the speed of franchise growth
The factors that will set your speed off growth will be your marketing budget & capacity, the crucial step is identifying market trends and how these are working in your target market.
The spread of several countries can certainly add stability for a franchisor whose focus has just been one country.
After data is collected you can settle down to working with your global franchise consultant on franchise market mapping & prioritisation.
Pricing will most certainly be different on a national, regional and global pricing basis.
Building a sales funnel with advertising; Public & Press relations; sales promotions & using your agent to build a sales network of franchise brokers is a great way to move forward.
Image courtesy of Rawich at FreeDigitalPhoto.net
At this stage you will seek help with translations, cultural sensitivity and taste in marketing materials/collateral. It might be that this is done in two stages, the first is a general overview and you might support a master licensees to really get the true culture of your business before they arrange translations.
The look & feel of your business might need consideration based on different market requirements. A good consultant can look at the local market, source the initial translations & certifications and even get a plan ready of direct marketing, digital marketing, exhibitions and if you have a larger budget you can enlist your own sales teams, appoint agents and set up an overseas operations centre for your company.
It could be that you would like one consultant to act as your coordinator and arrange the entire operation of franchise sales and support to be set in place.
We can help if you seek a consultant then do get in touch by contacting email@example.com