Are You a U.S. Franchisor Going Global?

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The team at Airstream Consultants seeks to enable franchisine entrepreneurs from all over the world to globalise their business from a UK strategic hub.

Airstream does this by harnessing the support, master franchisees , broker networks and experience of its team of internationally successful franchise entrepreneurs.

We are known as franchise dealmakers, we identify emerging franchise brands and accelerate the world’s franchised businesses.

Our team’s impressive international networks and track record in building successful international businesses, enables the team to identify and work with these high growth franchise businesses and then help them accelerate from a UK strategic HQ.

For more information about the team at Airstream Consultants and to see if you have a company that matches its eligibility criteria, please contact: info@airstreamconsultants.co.uk  or call +44 1886 880088 or visit airstreamconsultants.co.uk 

UK Franchise Companies – The Greatest Opportunity Ever

Every day, in every country around the world, there are franchise seekers looking for franchise business opportunities ideally supplied by UK franchisors’ products and services.

The demand is out there, you could be, Airstream Consultants (UK) Limited is set up so you can find the right master franchisee/franchisee and offer your team as much or as little support as they require.

Going Global

Richard Williams Director of International Master Franchise Sales

 

 

 

Welcome to the Franchisor World Blog

Here you will find exclusive international trade news, support and inspiration from franchise businesses thriving on the global stage. Franchisor World is the blog for TopFranchise.net and Airstream Consultants (UK) Limited.

It’s still early days, but already the campaign to take the best of British franchising overseas is cutting through and changing UK Franchisors behaviour for the first time.

Trading overseas is vital for ensuring the long term health of the UK economy. As such, HM Government has committed to support 100,000 additional UK businesses to sell their goods or services overseas by 2020.

In May 2016, we made a strategic decision to help mobilise the franchise business community to support these companies by finding great partners and combining together in launching Franchise Great Britain into new territories

The bull’s-eye target for this campaign was the group of Great British franchisors who were not open to the idea of exporting. Not because they didn’t believe it would be good for their business, but because they didn’t believe there was any overseas demand for what they offered.

At Airstream Consultants/TopFranchise.net we set out to turn this perception into reality and show franchisors see demand is out there.

Looking at US based franchisors you can see some great and more off the wall ideas doing very well in the UK/EU/Asia and Middle East.

We believe that British Franchisors are sitting on very valuable brands and these can be connected them to master franchisors matched for their business and we are here to inspire British Franchisors to take action.

Firstly, we attended every UKTI workshop, we developed TopFranchise.net with help from franchise guru Les Armitage and set up an online hub that housed  live franchise opportunities from around the globe.

Second, we set up a broker network in strategic locations around the world. a franchise operations and training support system was setup to allow fast growth with the needful support to drive business but without the usual eye-wateringly high costs usually associated with overseas expansion.

The prospect of franchising in overseas (new) markets can often feel daunting. There are many things to consider, such as how you will identify the potential franchisee or master franchise buyer for your product or service in the target market.

Which market first?

The overseas end user buyers and customers your franchisee encounter are not necessarily going to respond like those in the UK and how can we react as they vary in each country.

Even the legal aspects of franchising legislation comes up as companies often are unsure of the laws around franchising in new countries. And what about cultural business etiquette and those unwritten norms and taboos— How do you position your brand?

Our role is to help companies address these challenges.  Our International Franchise Advisors all have industry, sector or market experience in exporting your franchise.

Some have been in your position running an international franchise business or launched overseas market leaders on new continents.

By embarking on your franchise export journey, I would expect your company will quadruple in size, as your brand aims to continue expanding to new countries and this globalisation makes the domestic team feel they are apart of something great

To find out how we can help your franchise business expand overseas, please contact info@airstreamconsultants.co.uk or call 01886 880088

How to Change The World! Franchise on a Global Basis Without Running in Circles!

The temptation to race around from airport to airport as scattered enquiries come in for your successful franchise is so tempting and frankly you will probably need to do it in order to believe out findings.

As global business consultants we suggest you find a consultant to work with you and your task is finding a consultant who understands the key principles of successfully marketing and selling your franchise.

Usually you have an exploratory meeting decide on overseas you will target, then you have a non-binding letter of intent and then this indicates you are serious enough for your consultant to be comfortable on the research required for the production of a sales and marketing plan for entering your new frontiers.

RW board

Planning a marketing strategy and budget dictates the speed of franchise growth

The factors that will set your speed off growth will be your marketing budget & capacity, the crucial step is identifying market trends and how these are working in your target market.

The spread of several countries can certainly add stability for a franchisor whose focus has just been one country.

After data is collected you can settle down to working with your global franchise consultant on franchise market mapping & prioritisation.

Pricing will most certainly be different on a national, regional and global pricing basis.

Building a sales funnel with advertising; Public & Press relations; sales promotions & using your agent to build a sales network of franchise brokers is a great way to move forward.

Image courtesy of Rawich at FreeDigitalPhotos.net

Image courtesy of Rawich at FreeDigitalPhoto.net

At this stage you will seek help with translations, cultural sensitivity and taste in marketing materials/collateral. It might be that this is done in two stages, the first is a general overview and you might support a master licensees to really get the true culture of your business before they arrange translations.

The look & feel of your business might need consideration based on different market requirements. A good consultant can look at the local market, source the initial translations & certifications and even get a plan ready of direct marketing, digital marketing, exhibitions and if you have a larger budget you can enlist your own sales teams, appoint agents and set up an overseas operations centre for your company.

It could be that you would like one consultant to act as your coordinator and arrange the entire operation of franchise sales and support to be set in place.

We can help if you seek a consultant then do get in touch by contacting info@aistreamconsultants.co.uk

 

Best regards

Richard

richard@airstreamconsultants.co.uk